Anime Subscription Box
My Role
Product Marketing Strategist, Market Research, Partnerships
Tech/Tools Used
Google Analytics, Social Media Platforms, Adobe Creative Suite
The Challenge
Our subscription service needed to diversify offerings to reach new audiences. Data from Google Analytics showed that even small anime collaborations consistently drove higher engagement and sales, yet no dedicated product existed for this market.
The Solution
• Proposed and designed a dedicated Anime-themed subscription box based on clear market insights.
• Conducted competitor analysis and customer research to validate demand, building a business case pitched directly to the CEO.
• Navigated supplier challenges by using a direct outreach strategy with local anime distributors, securing the first key partnership.
• Expanded supplier network and curated exclusive, high-demand products to enhance box value.
• Directed the marketing campaign and launch in time for the holiday season.