Review Funnel App
My Role
Marketing Strategist & Developer, Project Manager
Tech/Tools Used
HTML, CSS, JavaScript, Google Analytics, Adobe Creative Suite
The Challenge
The restaurants at the hotel were receiving only 1–2 online reviews per month, often skewed negative, which did not accurately reflect the overall guest experience.
The Solution
• Designed a lightweight feedback funnel system to capture authentic guest impressions.
• Created tent cards with QR codes placed on restaurant tables, leading to a custom webpage for each outlet.
• Guests could leave a quick star rating (1–5).
• Positive ratings (4–5): Guests received a thank-you message and links to post their review on Google or TripAdvisor.
• Constructive ratings (1–3): Feedback was collected privately and shared with managers for immediate follow-up, allowing issues to be resolved before they escalated into negative reviews.